Retail
From shelf hangers to trading booth kiosks, writing for physical spaces requires lots of thought and precision. The pressure is on when you have about two seconds to catch the shopper’s eye and hook them toward a purchase. Here’s a collection of some projects I’ve worked on.
Shelf hangers
Awareness, consideration, conversion. Rinse, repeat, ka-ching!
Kiosks
Writing for one panel is easy. Writing for several panels? A little more challenging. It’s a bit of a juggling act to tell a cohesive story on an asset that has multiple touchpoints. I approach it like a puzzle so it ends up being fun.
