Broadcast
Video
SAMSUNG GALAXY BUDS2 PRO
When Samsung launched its Galaxy Buds2 Pro , they wanted to call attention to the amazing sound these Buds produce. They gave us the footage and I came up with the copy lines that pop up. I loved the Buds so much I bought a pair myself. As did many others, this product sold like crazy for the brand.
SAMSUNG GALAXY WATCH4 SERIES
Samsung wanted a video to advertise how their Galaxy Watch4 promoted a healthy lifestyle. We were provided this video and I wrote the spoken lines to accompany it.
SAMSUNG GALAXY XCOVER6 PRO
To promote Galaxy XCover6 Pro to a B2B audience, we wanted to focus on how this rugged device is a great choice for warehouse and frontline workers. Here, we were provided the video but the VO and the superimposed lines are 100% mine. The client loved this and told us our team knocked it out of the park.
Radio
SAMSUNG GALAXY TAB S9 ULTRA
When Samsung launched its Galaxy Tab S9 Ultra, they wanted to call attention to its mammoth 14.6” screen in a fun way. I wrote, cast the talent, and co-directed this spot called “Great Greg” for use on Spotify. The brand was pleased. Tab S9 Ultra experienced a phenomenally high lift after its debut, with some customers having to go on backorder for weeks. That’s the kind of problem a brand like Samsung wants.
SAMSUNG GALAXY BUDS3
Samsung wanted to have a little fun when the debuted Galaxy Buds3. What better way than to tap into something everyone understands culturally - pharma ads. We positioned Buds3 as the cure to the problem of low quality earbuds. I wrote, cast and directed this spot. My favorite thing about this are the side effects, which are always read fast at the end of commercials. Here, the side effects are all positive, not negative. Smiles all around!
SAMSUNG GALAXY S24 ULTRA
Was so excited to work on Samsung’s flagship phone - Galaxy S24 Ultra! The brand wanted to promote how well the phone’s camera works at night. In this spot, two friends encounter a UFO while on a walk at night…or do they? Oo-wee-ooo! I wrote, cast and directed this spot which ran on Spotify in summer of 2023.
SAMSUNG GALAXY TAB S9 ULTRA
Another fun spot called “Gamer to Gamer” for Samsung Galaxy Tab S9 Ultra featuring a mammoth 14.6” screen. While my coworker Andrew Zenyunch wrote this one, I helped edit the final script. Then together, he and I selected the talent and co-directed this spot. Fun fact: the voice for Gamer #2 is Kate Bristol, the voice of Pikachu in Pokemon: the Movie! Pikka-pikka!
SAMSUNG GALAXY S24 ULTRA
Samsung wanted to promote a feature on their new Galaxy 24 Ultra phone — Circle to Search. I concepted this one and wrote the first draft. I hated that another hot project sprang up and that I had to turn over the revisions and production to my team but they did a great job seeing it across the finish line. Love the robot dog sound - woof, woof!
MOBIL 1 / O’REILLY AUTO PARTS
Here’s a fun radio spot I wrote for Exxon Mobil. We wanted to advertise a “free tumbler” offer to celebrate the annual O’Reilly Auto Parts 500 race at Texas Motor Speedway for Mobil 1. I still giggle to think I got a grown actor to make “vroom vroom” car noises in exchange for some $$$!